Fashion copyright in Russia: modern trends

Fashion copyright in Russia: modern trends

Blog Article

Objective: to study the regularities and features of the Russian market of fashion copyright goods.Methods: dialectical approach, system approach, analysis, synthesis, comparative analysis method.Results: the main types of copyright goods in the fashion market are identified that differ in quality and cost and, as a result, in their presence in various segments of the fashion industry.The uncertainty of boundaries between copyright and original products is marked, which is used by manufacturers to sell fakes to consumers.It is found that the distribution channels of copyright products are numerous and differentiated depending on the type of copyright, the Internet being the most powerful one.

Among the short knee length kurtis most significant factors affecting the distribution of copyright products in the fashion market, the following were identified: development of online commerce, behavior of the Russian consumers, and integration processes.Counteraction to counterfeiting should be based on improving the customs protection of intellectual property under integration and improving the anti-copyright 2023 little mermaid cake culture of the Russian consumers.Scientific novelty: a study of the market for copyright goods in the fashion industry is presented; the reasons and factors that contribute to the production and distribution of copyright goods in this economy sector are identified, which will may help to develop adequate anti-copyright measures.Practical significance: the study results can serve as the basis for updating and developing anti-copyright measures that are adequate to the modern conditions.